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Affichage des articles postés en: Décembre 2013

Déc132013

The Sweet Aroma of Highly Effective Marketing

The Sweet Aroma of Highly Effective Marketing Highly effective marketing is accomplished when your marketing materials and marketing strategy work together to reliably move your prospects through your sales process. Have you ever caught a whiff of a tantalizing aroma wafting through the air as you walked down the street? With your senses suddenly alerted to something tasty in the air you notice the bakery on the corner. As you draw closer you see the storekeeper handing out free samples of the cake you smell. You happily try the sample and before you know it your standing on line waiting to buy a whole cake. How did this happen? How did you go from going about your business to buying a cake you had no intention of buying when you left your house? The fact that you ended up waiting on a line to buy a cake is no accident. The proprietor of the bakery from which you bought your cake knows something about highly effective marketing. Just what does he know? He knows that he first needs to get his prospects attention to draw them to his shop. He accomplishes this step with particularly strong exhaust fans he uses to permeate the local air with the tantalizing aromas of his pastries. Once he has his prospects� attention he demonstrates the value of his goods by giving away yummy free samples and offering a buy one get one free deal. It�s no wonder unsuspecting people wind up on line waiting to buy from him. You can enjoy the same success marketing your business. If your product or service doesn�t have a wonderful odor you can use to generate interest in what you do you can use your own version of the �smell, taste, buy� sales process to get the results you want. Attract Your Prospects� Attention If you sell motorcycles or provide legal services chances are you�re not going to attract too much attention to yourself with any particularly pleasing odor. Instead you can use an outstanding marketing message to get yourself noticed. A well written marketing message delivered to an appropriate target audience will help your business stand out in a crowd and draw your prospects to you. A great marketing message will speak directly to your target market and identify the problems you solve and the results you provide. You can use your marketing message anywhere you advertise, including: search engines, newspapers, magazines, Ezines and newsletters. When you use your marketing message make sure you include along with it a call to action. Once you have your prospects� attention you want to be sure you tell them what you want them to do: visit your web site, stop by your store or request your catalog, for instance. Remember, you don�t need a great smelling product or service to get noticed by those most likely to buy from you. You need a compelling marketing message. Demonstrate Value If your product or service doesn�t have a wonderful smell it probably doesn�t taste too good either so you�d be well advised not to have your prospects take a bite of your top selling motorcycle or the latest legal brief you�ve written. Instead, you can demonstrate value to your prospects by offering a test ride or providing a helpful and informative guide about a specific topic of interest for your target market. By giving something away for free you demonstrate the quality of your product or the usefulness of your service. Be sure to get your prospects� contact information in exchange for anything you may give away as your goal is to consistently demonstrate your expertise to your prospects over time. In so doing, you will win their trust and position yourself in their minds in such a way that they will think of you when they decide it is time to solve an ongoing or newly created problem Isabel Marant. Make a Remarkable Offer Once you�ve grabbed your prospects� attention and have demonstrated your value to them you want to make a remarkable offer. The decision to buy from you should be a no-brainer. Your offer should include benefits that far supercede the cost of your product or service. Your offer should be a knock-out punch. In order to make a remarkable offer you must truly understand your prospects wants or needs. What are some questions you can ask your prospects to better understand their needs? Once you have these answers you can use them to custom mold your offer to any prospect huanghaiyan118. Move Your Marketing Forward� It doesn�t matter that you are the most talented person in your field or that you have the best product in the world if nobody knows you can help them. The sales process described above begins by attracting attention with an outstanding marketing message. If you are not effectively using an outstanding marketing message you can improve your ability to generate interest in what you do by developing one and broadly incorporating it into your marketing strategy. Making the decision to improve or use a marketing message is one of the strongest moves you can make as a small business owner to improve your ability to market yourself. Bake your cake and buy some fans.
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Déc122013

Short Or Long Copy- The Best Sales Letter Strategy Isabel Marant etoile And Why

Short Or Long Copy: The Best Sales Letter Strategy And Why Imagine yourself face to face with your prospect. Your goal is to make the sale today, in order to put food on the table and pay the bills. If you fail to close the deal today... you'll have to go to bed with an empty belly and ignore the growing stack of bills for another day. Do you limit your efforts... or do whatever it takes to close the sale? Would you use short copy or long copy? You�ve got to be willing to put yourself on the line. Pull out all the stops to get the deal done. If the health and well being of yourself and your family were at stake, wouldn't you use every tool in box to influence, persuade, and win the sale? Of course you would. The same principle applies to sales copy. Long copy delivers a more complete presentation than short copy. Long copy does a more thorough job of selling. Long copy provides more information to the interested prospect. Say what needs to be said to close the deal -- and nothing more. If you're selling a $5 item, you might only need a paragraph of catalog copy to reach your objective. A $500 item would probably require longer copy -- depending on the market circumstances. What about a $5000 product? Could you sell it with only a page of copy? Truth is... unless your prospect has been pre-sold in some way, it's going to take a major sales effort to �sell� them on your higher ticket item. You can�t introduce your product with a few words and expect to write up the order seconds later. Here, long copy is definitely more effective than short copy. After all, you're trying to convince someone who doesn't know you, your product, or service... to part with a substantial amount of cash. If your life depended on making the sale today, it would only make sense that you'd use all your powers of persuasion to the maximum degree. To do otherwise would simply be too risky. You�d be giving up without giving it your best shot. I�m not talking about �pushing� product to the point of being annoying huanghaiyan118. That doesn�t help anybody. What I�m talking about is taking as much space as you need to sell to your particular audience. Sure people are busy. Yes, they have plenty going on in their lives. But your solution could impact their lives, not just today, but every day in their future. So it's up to you to sell them on you and your product. It's your duty to convince them that buying from you is in their best interest. So give it all you've got! Use your space wisely. But never make your sales letter longer than it needs to be, simply because someone suggests that �long copy outsells short copy�. In the interests of generating maximum sales, omitting a single item could be costly as it could prove to be the determining factor that tilts the buying decision in your favor. Sell prospects on all the benefits. If you exclude any single benefit, it may be the very benefit that would have closed the deal today. Leave it out and it could cost you dearly. Delivering short copy that leaves unanswered questions could never be as effective a long copy that delivers all the important details. Someone once said your sales letter can never be too long, only too boring. Every paragraph... every sentence... in fact every word has to lead the reader on to the next. Fail to do that and your prospect will quickly click away. But hold her interest and feed her desire and chances are, she'll read every word Isabel Marant etoile. And that's your best bet for converting leads into orders. What works best in your situation can only be determined by testing. Try varying lengths of sales letters and watch your results carefully. That's the only way to determine with certainty the best copy length for your market. More resources at Related article:


Déc112013

Online Marketing Dont's isabel marant bekket wedge sneakers gris

Online Marketing Dont's There are over 200 million people worldwide connected to
the Internet, with over 64 million regular users in America. It�s no wonder that
such a vast audience has made online marketing one of the fastest growing
industries in the world. However, half the trick of conducing successful
ecommerce is finding a way to get people to your site in the first place�hence
online advertising. Internet advertising generated an astounding $1.92 billion
in 1999, double from the amount generated in the previous year. According to the
Association of National Advertisers, nearly half of all American companies are
selling online huanghaiyan118. The American City Business Journal reports that
businesses that use the Internet grow 46% faster than those that don�t. Online
advertisers beware; marketing trends in this industry often become outdated
faster than you can say �pop-up�. Here are some of the most common outdated
online marketing techniques that should be avoided:Pop Ups Ads- Pop-ups ads are
like the billboards of the information superhighway�you can�t go anywhere
without seeing at least one. The Internet has become so saturated with pop-ups
that overall web traffic times are slowing down. Most web users are downloading
software that eliminates them from their system, so they are not the best way to
reach prospective consumers isabel
marant bekket wedge sneakers gris. E-commerce sites- Internet stores have
become way too abundant, especially when likely 99% of what you�re looking for
can be found at Amazon.com, the site that boasts �Earth�s Biggest Selection�.
Unless your product is so extremely unique that it can�t be purchased elsewhere
on the Web, an e-commerce site may just be a waste of time and money.Re-selling
E-books- E-books seem like a great idea. However, most of the sites that sell
them offer the seller the right to resell the book to others Isabel Marant. Therefore, the
market has become saturated with books that are often available for free from
some sites. And why would someone want to buy an e-book from you that they can
get for free elsewhere?Safelist Advertising- Like e-books, this is theoretically
a good idea. Safelists are groups of members who have opted to receive ads from
fellow safelist members. This form of marketing loses its effectiveness due to
the fact that most members just mass-delete their bulk emails without reading
them. Everyone wants others to read their ads, yet no one will stop to read
other people�s ads. �Free For All� pages- FFAs will post your ad in one of seven
categories on their page. Like safelist advertising, the idea is that the
thousands of others that post ads will see your ad and click to your website.
Again though, everyone goes to FFAs to post, and not to access ads. On top of
this waste of time and Internet space, your email account will get flooded with
massive amounts of spam if you sign up with one of these sites.
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Déc102013

Marketing Your Massage Business with Event Massage by Esther Pearson

Marketing Your Massage Business with Event Massage by Esther Pearson
Why should you market your business with event massage? The power of marketing your massage business at events like athletic meets, conventions, and trade shows is that you bring your services to potential clients instead of waiting for new clients to come to you. Traditional marketing and advertising venues, such as newspaper ads and fliers, tend to be more passive. You submit your ad or post your fliers and wait for the phone calls and clients to start pouring in.

Event massage marketing takes an active approach, allowing you to interact with potential clients face to face. Chair massage lets the customer sample your work. All it takes is the right touch and the right customer, and before you know it you've earned a client for life.

Some of the best places to market your massage business are sporting events, conventions, trade shows, health fairs, county fairs, farmers markets, and conferences. The more popular and well-attended the event, the better your chances are of attracting the attention of a steady stream of customers. The best events for marketing your massage business are those that attract people who are interested in health and wellness or relaxation. You also want to focus in on events that draw in local crowds, since your goal is to connect with potential clients in the area.

One of the best ways to ensure your success at marketing with event massage is to prepare well. Arrive early so you can be ready when the crowds begin to arrive. If your event includes other vendors, offer free demonstrations for other booth attendants who can rave about your services and direct traffic to your booth.

If you have enough space, you can partition off a makeshift room to allow a sense of privacy for your customers. Some potential clients may be hesitant to receive massage in a public setting with crowds milling by or stopping to watch. On the other hand, working out in the open draws attention to your services and shows what you have to offer. Potential clients who are hesitant to try new things may feel emboldened by observing firsthand what to expect during seated massage. It also gives them a sense of assurance to know that they're not the first in line. Seeing the relaxed and carefree expression on the face of the last customer may dissolve that last shred of uncertainty.

If you are targeting athletes at an all-day sports event, you may prefer to use a portable massage table. For most other events, a chair will attract more individuals, as it is less intimidating and works great as an introduction to bodywork. Seated massage is generally shorter and keeps the line moving so that you don't lose potential clients who tire of waiting in line.

As you market your business, focus on attracting your ideal clients for your business. Offering event massage for free may cause customers to flock to your booth, but consider the type of individual you're hoping to attract. Customers who are willing to pay a nominal fee for a sample of your work will be more likely to pay for a regular session at the office. A dollar per minute is the standard fee for chair massage. Charging a reasonable fee makes your services accessible to individuals of almost any income, while at the same time discouraging those who are just out looking for freebies. Attract customers with a potential for commitment, not those who are out to take advantage of your services.

If you hit a lull during the day, don't just sit around waiting for your next customer. If you make yourself approachable, others will be more likely to ask questions and consider your services. Stay alert and standing, ready for your next massage. Make eye contact and smile at people passing by your booth. Hand out brochures, business cards, or promotional items to people who look curious or interested in your services.

As you promote your services at an event, remember that your professional appearance is representative of your massage therapy business. Set yourself apart with a sharp, clean, and professional look, both with your personal appearance and the appearance of your booth, equipment, and business materials Having a hard time looking for a pair of shoe that will complement your little black dress? Look no more because here’s the latest alexander mcqueen shoes that will surely add a touch of glamour and style to your desired after-dark ensemble.. Your look will be interpreted as a reflection on the quality and integrity of your business.

Some therapists choose to use an intake form for every customer, even for quick sessions. Even if you choose not to use intake forms, post a sign-up sheet for customers to write down their name and address, phone number, and email. Not only will this help you keep track of who's next in line, but you can use this information later on for marketing purposes. Send a follow-up postcard with a promotional coupon to encourage your event massage customers to discover the deeper benefits of a full table massage session.

Bring your appointment schedule along to book office appointments on the spot. Then you don't have to worry about clients forgetting to call in to schedule an appointment. Booking on the spot means you don't have to rely on the good intentions of potential clients huanghaiyan251. You can also bring along several gift certificates for individuals who may be interested in purchasing a massage session as a gift for a friend or relative.

Lastly, realize that many of your event clients may never use your services again. Don't let this discourage you. Your goal is to connect with those few individuals who will turn into regular clients. This is what will make your massage event marketing a success.



Déc102013

Know The Fundamentals To Success

Know The Fundamentals To Success
Internet Marketing is right for everyone. Unfortunately, not everyone is right for internet marketing. I have been involved in internet marketing now for over 4 years, I have earned some money here and there but had never achieved the kind of success I was seeking. I've tried several things that didn't work, but I've learnd a massive amount and now I have the knowledge and understanding to make internet opportunities work. To be successful online you must Know The Fundamentals To Success. The marketers who are the most successful online are also the best students, they constantly study, read, listen, and watch. They go to conferences, they mastermind with other marketers, they then test and put into practice what they've learned. The Fundamentals To Success Educate Yourself. The Best Way To Assure Your Success Is To Learn As Much As You Can About Your Business, Program or Product. Represent products and services that you honestly believe in. If you don't understand and use your own products, you are dramatically limiting your income potential! You see.. the worst mistake you can make is to join any particular company based solely on the comp plan. The better you know the market or product , the more enthusiastic you will be about recommending it - and you'll have a better chance that people will want to buy. You are much more able to tell others about what is there if YOU are using it yourself!. So Start Changing your Buying Habits TODAY! Save Yourself Money and Teach Others How To Do The SAME! Treat It Like A Business: After All It Is!! Making money online is a BUSINESS. It's not just an "opportunity" and it's not about paying someone else to do all the work for you. If You Want Financial Freedom You Must Be Ready To Devote Your Self To Your Goals And Dreams! Do you know the top reasons so many small business� fail? Under Capitalization. The number one reason for business failure is underestimating start up expenses and the money needed to keep your business alive in the months it takes to learn the ropes. It takes money to make money - that's it!! You need money for your tools, training and money to cushion for your mistakes.. Poor Planning and Research. If you don't plan to succeed, then life itself is planning for your failure. Make your business plan simple. Concentrate on building a list. Find affiliate programs and joint venture partners to supply products and income. Regardless of what marketing method you choose, you'll need a basic marketing plan and you will need to be Very consistent with it. Poor Marketing. Promoting may not be as much fun, but it's key to making the fun parts pay off. You should spend more of your time marketing than on any other task. In the course of running your business, it's easy to get caught up in a million idiotic things.. Not taking action huanghaiyan118. The biggest mistake entrepreneurs make is not taking action. Alot of people get the paralysis of analysis. They think about it, They think about it, They think about it, Plan for it and so forth. BUT they never take action!! They are just dreamers!! The most successful people are minglers. They don't wait for customers to come to them. They're out there getting their name and business noticed. Set Your Goals. You have to set goals for your online business. If you don't know where you're going, then how do you ever plan to get there. And for most people, they simply say they want to make $5,000 a month and quit their job. That's not enough. Be more specific. What would you like your life to be like one year from now
<a href="http://www.isabelmarantmontrer.fr/hottags/boots-isabel-marant-basley.html">boots isabel marant basley</a>? How about 5 years from now? How about 20 years? Here's a rule a lot of people forget when marketing. "Internet marketing should be fun." If building a business is giving you ulcers and high blood pressure while your also growing incredibly unfit, then you're setting yourself up for failure. The Best Way to Produce A Lifestyle You Enjoy is By Doing What You Love! Find your LOVE and you will find success. Yes, it will be hard starting out. It is in any business you get started in. If your business is also your passion and your hobby though, YOU WILL make it through and won't quit when it gets hard, because you LOVE it. Beware of "Microwave Mentality" Which is: Short Term Thinking. Make money for later not for today! Look at the Long Term! There is NO FREE LUNCH
<a href="http://www.isabelmarantmontrer.fr/hottags/boots-taupe-dicker-isabel-marant-hiver-2013.html">boots taupe dicker isabel marant hiver 2013</a>. No $5,000/mo in 3 months without working hard at it. Network Marketing is right for EVERYONE. Unfortunately, not everyone is right for network marketing. Most beginners in network marketing are very excited about getting started. However, even very determined individuals will fail within their first year if they are not working a proven system. Regardless of what marketing method you choose, you'll need a basic marketing system and you will need to be Very consistent with it. Marketing is never a "one-shot" deal. It always takes a steady effort, time and patience.There is no one perfect system for marketing, but that's OK. With a good system and a steady effort you ll do just fine. If you already have a good system, and it can be easily duplicated to your downline, stick with it. If not, find a proven system that are currently working well and that can be duplicated by everyone in your group. It's just a numbers game - pure statistics. <

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