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Increasing Your Web Site�s Visibility Through Improved Positioning

Increasing Your Web Site�s Visibility Through Improved Positioning One of the
greatest challenges facing website owners is marketing their website. Many
believe that they need deep pockets in order set their site apart from the rest,
but that is not the case. If you are willing to work hard at it, marketing on
the web can garner great results at a minimal cost.Writing Articles Viral
marketing is a very powerful tool if you can capitalize on it. Writing articles
is a great way to encourage people to pass your information on to the next
person. By writing articles and including your information, along with a link to
your website in the byline, you are building rapport with the reader (IE:
showing your knowledge of the topic(s) in which you are writing) and also
providing a way for the reader to easily click over to your website. If someone
enjoys your articles they will forward them to others they know and/or include
them as content in their e-newsletter or website. Website owners and
e-newsletter publishers are always looking for content and by writing a number
of credible articles they will certainly use these within their online
publications. You can also submit your articles to websites such as Article City
who will offer them to others who are need of content. Search Engines Search
engines are a wonderful way to drive targeted visitors to your website, however
most find it too difficult to achieve high rankings. There are two approaches to
Search Engine Optimization: on-site and off-site optimization. On-site
optimization, as the name implies, involves changing your current site. Examples
include: inserting the keywords within the title portion of your website,
changing the page links to directly relate to the keyword/key-phrases that you
are optimizing (IE: if you are optimizing the key-phrase golden lamps, changing
the page name from �� to �xyzcompany�), increasing keyword density on your
website (the percentage of times that a keyword appears on your page), and
including the keywords in the meta-tags and alt-tags.Off-site optimization has
two main elements: your domain name and incoming links. If starting from the
beginning, research has shown that choosing a domain name that contains your
main keywords separated by hyphens can improve positions. If your current site�s
domain name is not keyword-rich, you may choose to build an �informational
website� that is optimized to rank well for your targeted, most competitive
terms. Building links, either for the informational web site or your current
site has been shown to have a strong direct correlation to improved search
engine rankings. The greater quantity and quality of links that you have to your
web site the better. Ideally, links coming to your site from other web sites
will have your targeted keywords in the anchor text, that is, the text that is
underlined and clicked to get to your site.Let�s re-cap On-site and Off-site
optimization and then I will go into more detail that should help you properly
develop an �info-site�. On-site OptimizationInclude the keywords within the
title portion of each page (IE: in the upper left most corner of the browser
window)Change the page links. More descriptive page links that include the
specific keyword/key-phrase that you are optimizing for with hyphens between
each word favors positively for the search engines.Keyword density is important
in ranking high on the search engines because if the keyword/key-phrase appears
a high percentage of time within a page, the search engine sees this page as
important and this will increase your ranking for that keyword/key-phrase. A
recommend keyword density percentage is between 3-10%. You can easily find the
keyword density of a web page by utilizing this tool: Live Keyword Analysis. An
additional note: search engine crawlers also place additional weight on
keywords/key-phrases that are hyper-linked, keywords/key-phrases that are in
bold, and those that fall between the tags (IE: Keyword goes here).Include the
keywords in the meta-tags and alt tags. Although meta-tags do not carry the
dominate weight in search engine rankings as they once did, it is still very
important to include your keywords/key-phrases within the meta-tags of your
site. Also, be sure to include the keywords in the alt-tags on your site.
Off-site OptimizationExchange links with other websites that are relevant to
yours. Be sure that these sites have a Page Rank of at least 4. Google�s search
engine crawlers measure the popularity and relevancy of those sites that link to
you. Be sure to include the keywords/key-phrases within the anchor text of the
hyperlinks that lead to your site. Building an �info-site� to lead visitors to
your main website. This is a powerful tool for increasing the number of targeted
visitors to your site. This includes both on-site and offsite optimization
techniques Having a hard time looking for a pair of shoe that will complement
your little black dress? Look no more because here’s the latest alexander mcqueen shoes that
will surely add a touch of glamour and style to your desired after-dark
ensemble.. Below are the steps to lead you through the process.1.Register a
domain that contains the exact keyword/key-phrase that you wish to optimize and
separate these keywords with hyphens. Remember: it does not matter if this
domain is long because visitors will be clicking over from the search engine to
your site, not typing out the URL. For instance, if our website sells web
marketing consulting services and we wish to optimize the key-phrase web
marketing consulting we may choose a domain such as: 2.Be sure to include text links to every
page on your site with the page names displaying the keywords that you are
optimizing. Many sites bury the page links within images and the crawler cannot
read these. By including text links to each page you can overcome this problem.
As far as the names of your pages, include the keywords within the page names.
For instance:
3.Each page should have a keyword/key-phrase density of 3-10%. Be aware that if
you go much higher than this your pages can be red flagged as �over optimized�
and may be punished by the search engines. Also, be sure to include the
keyword/key-phrase within the title portion of each page (the upper left most
corner of the browser window).4.Include a resources section within this info
site that provides articles and links to other relevant sites that you have
traded links with (they should have a Page Rank of at least 4). Write as many
articles as possible and include them on this page along with a brief bio and a
link to your website. The remainder of the articles should come from other
credible resources within your industry. 5.Include a graphical link on every
page that links over to your main site. For instance, going back to our web
marketing consulting business: If our company name is XYZ Web Marketing, we
would include a link on every page that states �We recommend XYZ Company for all
of your Web Marketing needs�. Somewhat like a sole advertisement for your
business contained within this �info site�. 6.Continue building your Resources
page until it is packed with articles and quality links. I recommend having over
100 high quality links and at least 35 articles directly related to your
industry. 7.After and only after you have fully completed these steps should you
submit your website to the search engines.


How To Identify, Exploit, Isabel Marant and Profit From Niche Markets

How To Identify, Exploit, and Profit From Niche Markets There are two basic
approaches to advertising or lead generation... the shotgun approach... or the
rifle approach.There is only one cost efficient way... the rifle approach.By
carefully selecting specific niche markets, or market segments, and presenting a
compelling message directly to that audience, you will begin to reap the real
profit rewards of direct marketing.First let's define a "niche" market. I define
it as: "Any homogeneous market in which the members of the group have similar
occupational, interests, or lifestyle characteristics... those characteristics
being ones which would make them an excellent prospect to benefit from your
services... and/or consume your products.HERE IS AN EXAMPLE OF TARGETING
OCCUPATIONAL MARKETS FOR A "WELLNESS" NICHE...Some of the niche markets are
obvious:ChiropractorsMedical Doctors, NursesHealth Food StoresFitness
CentersSpas, Health RetreatsAcupuncturists, Massage Therapists,
etc.Veterinarians, Pet Clinics, Pet Shops (wellness is not limited to humans)
boomers"Specific Disease Sufferers... cancer, diabetes, arthritis, ADD, Lupus,
etc. (Remember, we can make NO claims.)Pre-natal, Pregnant Women, Babies,
ParentingSports participants and enthusiastsHealth & Fitness Buyers Vitamin,
Supplement, Remedy BuyersEtc. Etc. HOW TO TARGET THE NICHE...Regardless of how
you intend to approach the niche with your marketing message... print
advertising, broadcast, direct mail, e-mail marketing, etc. ... you have to
identify resources that can supply the targeted pathway for your message.The
first place to look... and a pure qualifier for whether you have identified a
real niche in the first place... is to look for magazines and other print media
(newsletters) that are targeted specifically to that defined market... and that
can supply you with targeted mailing lists (snail mail or opt-in email) , print
advertising vehicles (magazines, newsletters, newspapers, trade journals, etc.),
to cost effectively reach the niche.Where do you find these resources? The
easiest and fastest way is to do a search at Google (or your favorite search
engine) for terms that closely identity the target audience. For purposes of
example let's use the occupational niche of Chiropractors:Searching Google for
"chiropractic magazines" will show us a link... ... which will in-turn identify several
publications which show promise:Chiropractic Economics DC Products Review
Dynamic Chiropractic Today's Chiropractic Once you have identified several
publications that serve the niche market, your next step is to contact each
publication and request a "full media kit" from the advertising department. The
publications ad department will send you a copy of the publication, advertising
rate card, and other marketing materials touting the advantages of advertising
with them.SELECTING MEDIA...Study the contents of the media kit carefully.
Especially look at the ads which could be considered competitors for your
product. If you are lucky enough to live near a large university or public
library here is a trick used by many savvy advertisers... go the library and see
if there is an old copy of the magazine in question. Go back at least a year or
two. If you find the same advertisers in the old publications you can safely
assume that the publication is pulling a profit for their advertising. This is
not fail-safe... but it is a good indicator.Also, don't be afraid to pick up the
phone and call an existing advertiser, or two--or ten, and ask them how the
publication pulls for them. Direct competitors will be reluctant to talk with
you about this Isabel Marant...
but non-competitors will usually respond with some good information.Be alert to
the difference between "circulation" and "readership". Only make your
advertising decisions on the basis of verified circulation. Readership is a
figure that publications like to toss around to inflate the perceived importance
and size of their audience. The only real measure worthy of your consideration
is their "audited circulation".TESTING...Only test one niche publication at a
time unless you have very sophisticated ad tracking available to you. If the
niche is unresponsive to your offer in one publication... there is a very good
chance that it will be unresponsive in all the other publications which address
that niche. Refine your offer... and test the same publication again. If it
fails the second time with a completely different offer... then you might want
to re-evaluate that niche.MAILING LISTS. huanghaiyan118..Make sure that you
inquire as to whether or not the publication will rent you their mailing
list.Most will rent you a set of subscribers names for a one-time use. If you
rent a set of names... do not attempt to copy and re-mail those names. The lists
are seeded with trace names that will alert the publications of your re-use of
the names. It is a violation of the terms-of-use agreement and there is much
case law to support the claims of the publication. If you are caught re-using
one-time-use rental names you will be subject to fines and penalties by
law.Names are usually available by specific "sorts" or "selects"... that is, you
can select names by such variables as zip code, gender, title, etc. If you are
mailing to a niche market you may want to confine your original test mailing to
zip codes which are close to your own... to make follow-up easier and less
costly.Names which reflect paid subscribers are more responsive and of better
quality than names which are "free controlled circulation" names... although in
most trade publications you will find that "controlled circulation" (free) is
the norm.Another way to approach logistics of direct mailing is to contact a
"list broker" or "lettershop" in your local area and begin a relationship with a
knowledgeable staff person. Define closely what you are looking for in the way
of target audience and the broker will use seek out and present options for you
to select from.If you are dealing with email lists... make absolutely sure they
are from double opt-in subscribers. Push the media reps for verification of this
point and get guarantees to that effect in writing. You may want to subscribe to
Target Marketing Magazine, Direct, DM News, Catalog Age, and other direct
marketing trade publications isabel
marant bobby... all are free. They are full of marketing resources, list
brokers, and helpful articles that will educate and inform you on the field of
direct marketing.Well, there you have it... a primer on targeting niche markets.
The techniques described above will work to identify any niche. Targeting
responsive niches will build your business quickly, profitably... and cost


How I Learned To Get Free Web alexander mcqueen clutch Traffic From A Proven Expert

How I Learned To Get Free Web Traffic From A Proven Expert In Jim Edwards "Turn
Words Into Traffic" eBook he teaches you not only how towrite articles
professionally with out complicated knowledge but also how toturn those articles
into traffic building opportunities. Instead of broadgeneralities on how to
write articles that will benefit you, Jim shows youstep by step directions on
writing your articles that will interest yourreaders and publishers. This method
steers traffic to your website withoutthe guess work of relying on the search
engines ever changing rules. It clearly gives you the "know how" to
systematically build a review articlewhich will have you making money without
any huge cash output. Although noneof us will be able to write a polished
article immediately by applying thesesteps, eventually it will become second
nature and will greatly benefit yourbottom line.Every marketing Guru on the
internet keeps praising the advantages of writingarticles, but how exactly do
you do this and why are articles so important?To answer that question, read Jim
Edwards "Turn Words into Traffic", the mostinformative eBook I've found
available to give you the pointers you need toknow about writing articles. So
why should you believe Jim Edwards? Mr.Edwards is a syndicated newspaper
columnist and the author of several bestselling eBooks, CD-ROMs, videos,
numerous audio tapes, software packages anda newsletter with thousands of
subscribers. He has used these techniques toattract tens of thousands of
visitors to his various websites which generatedsubstantial profits. One of the
most valuable points of "Turn Words Into Traffic" is that Jimdoesn't' just
explain how to use articles to boost your web traffic, he showsyou in a
step-by-step process, exactly how to do it. Instead of justextolling the virtues
of writing articles, he immerses you in the techniqueinvolved to write
professional and meaningful articles. The book not onlyexplains why articles are
so important but how to write and structure yourarticle to maximize your web
traffic which leads to earning money. Articlesgive webmasters fresh content to
use on their websites, in their ezines or intheir newsletters and bring you
subtle publicity. Jim Edwards's eBook is truly a concise map to writing articles
that will notonly draw traffic to your websites but will gain you a reputation
as anexpert in your chosen field. The book logically and easily pulls you
throughthe process of writing an article that will get published.By no means
think that this will instantly make you a master article writer -it will take
some practice Turn your world for the remarkable alexander mcqueen clutch and let
it be another must have in your fashion conscious closet.. I had to read the
book through three timesbefore I "got" the entire message.When I started out
writing articles I kept thinking to myself, "This is lotharder than Jim let on"
but if you carefully follow his steps it will becomesecond nature to you sooner
than you think.The only thing that I would suggest that could improve this eBook
is if Jimwould elaborate on ways of setting up a simple article announcement
site. Ithink all of us who are serious about incorporating articles into
ourmarketing plan would benefit from this strategy huanghaiyan251. Just think,
knowing how toset up our article announcement site would be a real plus, since
informationis the core of your businessAs Jim says: "Wouldn't you rather have
thousands of people send you twovisitors per day than to depend on two or three
sources sending you thousandsof visitors per day"?If you want to quickly learn
to funnel new traffic to your websites withoutspending any cash on advertising,
I give "Turn Words Into Traffic" a 9 out ofa possible 10.For more information on
Jim Edwards eBook "Turn Words Into Traffic" pleasevisit


Four Steps to Better Business Leads from Search by Jon isabel marant basley gris Miller

Four Steps to Better Business Leads from Search by Jon Miller
So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks. As MarketingSherpa points out, the decision to click is microscopically unimportant compared to all the things you are asking from a prospect after they've clicked: Stick around and read your copy, fill out a form, risk getting their privacy invaded, take a meeting, recommend your product, make a purchase, and so on.

Without each of these following steps in place, a click is just a click, and a click by itself is a waste of time and money.

Optimized landing pages

A good landing page provides two main benefits to a PPC campaign. First, search engines like Google care about the relevancy of the landing page when ranking ads, meaning a high-quality landing page gets better ranking (and more clicks) for less money. Second, a relevant and optimized landing page can have dramatically higher conversion rates, meaning you get more leads for your money. These two factors combine to drive dramatic ROI for landing page improvements.

Despite this, few B2B marketers use landing pages to their fullest advantage huanghaiyan118. According to Forrester Research, only about a quarter of B2B search ads take the prospective customer to keyword specific landing pages. The challenge is that landing page optimization requires building and maintaining dozens of landing pages, one for each ad group � and testing multiplies the complexity of the problem.

Lead analytics and scoring

Even if you do get a conversion, it turns out that only 25% of conversions are sales-ready. You need the ability to find these hot leads and pass them to your sales team as soon as possible, before they get cold or a competitor contacts them first.

You can do this with lead scoring, which requires two kinds of information: (1) demographic/behavioral and (2) lead source. Examples of demographic/behavioral information include title, company, and BANT criteria (budget, authority, need, and timing); examples of lead source information include where the lead came from, what kind of offer created the lead, and lead age.

Demographic and behavioral information represent the biggest challenge for online marketers. The most obvious way to get it is when the prospect fills out the registration form�but research shows that every additional field on the form reduces conversion rates. A more subtle problem is that the searcher is likely to be an influencer, not a decision maker, and asking certain BANT questions can be off-putting.

There are two main solutions isabel marant basley gris. The first is called progressive profiling, in which you get to know a lead over time by asking additional questions each time you interact (kind of like dating). One quick way to do this is to ask the prospect for additional information on the thank you page after submitting the form. Prospects who make it this far have expressed quite a bit of interest so they may be willing to give you more data now that you've built trust by sharing useful content.

A second solution is to use directed behavioral segmentation. Rather than sending clicks to a single landing page, this approach uses a "landing path" � a series of pages that collect information based on how the prospect navigates.

Lead nurturing

If only 25% of leads are sales-ready, what do you do with the other 75%? Some of those prospects may be truly unqualified, but as many of 70% of them will eventually buy a product from you�or your competitors. Prematurely passing this type of lead to sales is a recipe for disaster. Since sales reps are compensated for driving short-term revenue, a long-term lead like this creates the impression that search-generated leads are no good Isabel Marant. As a result, the sales rep is more likely to ignore the next lead he receives�which is why reps end up ignoring 80% of all search-generated leads.

The solution is to use lead nurturing, a disciplined marketing-driven process of helping qualified prospects who are not yet sales-ready move through their buying process. Lead nurturing is not just sending a monthly email newsletter to your entire database, or calling prospects every few weeks to see if they are ready to buy yet. It is about progressively understanding more about the prospect's needs, and using targeted one-to-one communications to build your company's position as a trusted advisor.

The benefits of lead nurturing go beyond better sales-marketing alignment and higher win rates. Research shows that prospects that are nurtured buy more, require less discounting, and have shorter sales cycles than prospects who bought but were not nurtured.

Closed-loop measurement

Once the lead is passed to sales, the B2B search marketer's job is still not finished. Unlike B2C marketing, the time between the first click and a closed sale can be weeks or months or even years. Also, most analytic and search marketing solutions don't have automated access to the CRM system (such as to know which leads become opportunities and ultimately generate revenue. This can make the process of measuring success and fine-tuning the search marketing campaign much more difficult.

There are two ways most companies try to solve this problem, both unsatisfactory. The first is to ignore it and measure PPC success solely on conversions. This is certainly easy to do because it is what the search engines support, but it creates a significant disconnect between marketing and the realities of what drives revenue for the business�always an uncomfortable situation. The second approach is to tie search marketing results to opportunities and revenue using manual analytics. In other words, generate a report in Google, another in, and spend a lot of time in Excel trying to tie everything together. I'm sure this scenario is familiar to many B2B search marketers. A better approach is to use analytics that automates this process by unifying your search marketing data with your CRM data.

Crossing The Click Chasm

For too many B2B companies, there is a chasm between the campaigns that generate clicks to a website and the activities that turn clicks into customers. This chasm creates lower response rates, inadequate lead follow-up, and poorly optimized campaigns. To succeed in B2B, search marketing needs to become an integrated part of a complete demand generation process that includes landing pages, lead analytics, lead nurturing, and closed-loop measurement. Only by focusing on what happens after the click will B2B marketers be able to ensure optimal results for their PPC campaigns.


Effective Blogging - How to Get Wealthy Blogging

Effective Blogging - How to Get Wealthy Blogging "THERE are two kinds of
knowledge. One is general, the other is specialized. General knowledge, no
matter how great in quantity or variety it may be, is of but little use in the
accumulation of money."Web Blogs are online diaries made up of short frequently
updated posts. In addition, they are inexplicably popular.Steve Pavlina's Blog,
dedicated to helping you make conscious decisions in your personal development
and courageously follow through on them is a good example of a very popular
Blog. In February 2005, this site received about 86,000 visitors, in January
2006 about 715,000, and today Steve's Blog receives over 1 million page views
each month and is ranked by Technorati as one of the Top 500 Blogs in the
world.It is listed in nearly every search engine because of spider food. New
content is added almost every single day. We will discuss that later.One key
advantage of Blogs is that they are easy to update. The other side is that
surfers will expect you to update your site very frequently. If you do not they
will go somewhere else.When you sign up for a Blog or create one on your own
site use part of the name or a similar name to the name of the sponsor program
you are promoting unless it is against the sponsors T.O.S.This blog, , showed up
in the Search Engines in 3 days. It is not even in the top 10 for most search
engine terms yet it consistently produces income, mostly AdSense.But when you
create your Blog or Blogs it is really important that you pick a niche that you
know and understand. Ask yourself: Would and does my Blog appeal to me? Is there
something about it that excites me?If not, you need to go back to the drawing
board.When you create your Blog, let us say about "mp3 players", and its posts
use the galleries and Urls from your sponsors. If they come with a description,
use them. If you have a choice between short or long descriptions use the long
ones. This is your spider food.However, do not add them all to the Blog at one
time. Add them 7 to 10 at a time. Set you up a schedule. Every second or third
day add more. If your sponsor does not have a lot of galleries to use you're
going to have to use several sponsors for each of your Blogs to keep them
updated on a regular basis. After 10-15 days when the first posts are buried
well out of site repeat them. You are after surfers coming from Search Engines
and you are laying down spider food. It is a lot like fishing. You are putting
out bait both for the surfer and for the spiders or bots from the Search
EnginesMoreover, it is very important that you think about Spider Food. Use
descriptions for each of your content with your Blogs name in them. If for
example you are promoting Asian content, use many related names in the entries
you make on your Blog. This is very important. Go to Google and type in for
example "mp3 players"Write down all the related key words you find on your
notepad and as you make entries in your Blog weave these words into your entries
huanghaiyan251. Over the next few weeks, when you do entries work these keywords
into your posts. Repeat them. Yes, repeat them. Repeat them and often. When the
search engine surfer comes to your Blog looking for an mp3 player he is not
going to set there for the most part and read your posts. He is going to go for
the links that lead to mp3 player. Therefore, what you really need to keep in
your mind is getting him there.The quality of Search Engine Traffic is high.
Although at first you will not get a large quantity of traffic from Search
Engines the traffic the quality of the traffic you do get is very high.When you
get your Blog up on the web, there are three places you need to submit it to.
The two major search engines Google, Yahoo, and BLOGGERNITY.COM, which is a Blog
Directory. Hand Submit your Blog to these three places. Once BLOGGERNITY listed
your Blog, go there and vote for yourself. Sign up there for a free account and
write a review of your Blog. It does not have to be anything fancy. Just write
how you want the surfer to feel about and see your Blog.Networking!Make a list
of the other Blogs at BLOGGERNITY and contact the owners of those sites (as many
as you can). Write them a short email and ask them to do a link exchange with
you. Most of them will.It is very important that you use careful strategy and
monitoring in promoting your blog. Use the referrers' script so that you will
know what is going on. Keep a paper record of what you are doing.By now if you
have followed the examples I have given, you know how to set up your Blog and
how to get traffic to it. If you follow it, you can make money. Again Steve
Pavlina: His Blog, /blog/, is making $4,700/month with AdSense solely based on
the following ten principles:1. Create valuable content.2. Create original
content.3. Create timeless content.4 Turn your world for the remarkable alexander mcqueen skull clutch
and let it be another must have in your fashion conscious closet.. Write for
human beings first, computers second.5. Know why you want a high-traffic site.6.
Let your audience see the real you.7. Write what is true for you, and learn to
live with the consequences.8. Treat your visitors like real human beings.9. Keep
money in its proper place.10. If you forget the first nine suggestions, just
focus on genuinely helping people, and the rest will take care of itself.This
business model is fascinating. I obviously did not invent it, but I am certainly
enjoying the ride. It is incredibly simple, much simpler than running any other
business is. The risk is virtually zilch, and there is no overhead aside from
web hosting (assuming you already own a computer and have internet access).
There is no selling, no products, no customers, no order processing, no fraud,
no inventory, no shipping, and no deadlines. And yet you earn income 24/7.

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