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Affichage des articles postés le: 03/12/2013

Déc032013

The Time Is Ripe For Information Marketing by Neil Asher

The Time Is Ripe For Information Marketing by Neil Asher
You know that expression about someone who �can�t see the forest for the trees.� I think it applies to a lot of people when it comes to the Internet. They can�t see the information marketing opportunities for all the web sites.

There are some significant changes happening right now in the world of information marketing that most people are blind to. Whether those changes are noticed or ignored, they are making this moment, right now, the perfect time to start an information product business.

And these are not some passing trends or some small things that proponents of information marketing are trying to sensationalize. No, they are fundamental shifts in the way business is conducted, monumental changes that have never happened before�ever.

One of the biggest ones is that we�re shifting away from a work economy centered on manual labor and towards what Peter Drucker has called a �knowledge economy.� Instead of working with our hands, more and more we are working with our minds.

Drucker was really interesting. He was the ultimate management guru. He wrote dozens of books in the business world. He just might be the most famous of all management gurus. Decades ago, he pointed out that manual labor was on the way out. That includes building houses, making cars, mining, farming, and what have you huanghaiyan251. He foresaw a day when most work would be mental.

So now Drucker�s vision is coming true all around us. We�re starting to work with our heads. We�re doing things like graphic design, computer programming, consulting and information marketing. We are turning blue collars into white collars in ever-increasing numbers.

I just read that in America, something like 70% of the workers can already be classified as knowledge workers. That's massive!

In fact, nothing like this has ever existed before in the history of humanity. It�s changing the whole game Turn your world for the remarkable alexander mcqueen scarf and let it be another must have in your fashion conscious closet.. As our basic needs have been met�our lower level needs for food, clothing and shelter�the majority of us are becoming free to work with our heads.

What�s especially interesting about this shift to a knowledge economy is that more people want to learn things. Education is becoming a top priority. Greater value is being placed on mental skills and training, as opposed to physical skills.

This is where you, as an individual, actually have an advantage over large corporations. You can carve out a little information marketing niche, one that�s extremely focused, and then pursue it like a laser beam. You can start a business earning $100,000 a year, or a million dollars a year, or whatever you want to make.

Large companies can�t even afford to consider such small niches If you are looking for a necklace that combines elegance with edge, then take a look at alexander mcqueen jewelry and it might just pass your criterions.. They are unable to apply their big resources to tiny opportunities profitably. But because you�re in that little niche, customers are going to like you better. They�ll prefer working with you and buying from you. You�re more focused, and you�re talking specifically about what they want.

So now you have the advantage. You can change faster. You can create products faster. You can modify your marketing as needed. You can shift directions. For the first time, the individual has an advantage in the world of information, and that�s coming about as a direct result of the Internet and the introduction of new technologies.

So those are two huge changes, right? There really hasn�t been a time like this before. We�re shifting to a knowledge economy, and individuals are better prepared than big corporations to take advantage of the shift through information marketing niches. Are you going to take advantage of this unique environment to start an online business in information marketing, or will you leave it to others to make money online? The choice and your future are up to you.



Déc032013

Promotional Steins - A Great Addition to Your Isabel Marant Marketing Budget by Kim Medeiros

Promotional Steins - A Great Addition to Your Marketing Budget by Kim Medeiros
When companies think of marketing, they think of commercials for television and radio, ads in newspapers and magazines and billboards. Not very often do they think of steins. What is a stein exactly and why should it be a part of your marketing budget?

Simply put, a stein is a German beverage holder that is known around the world for Oktoberfest. These large mugs hold a large amount of beer, coffee, tea and hot chocolate and they are often decorated quite nicely quanzhou financial reform opportunity. Some come made of silver, ceramics, stone, bone and even wood. They are most recognized for their lid that is opened with a thumb lever by the beverage drinker. Why is this something that should be part of your marketing budget? The reason is that promotional steins are a great way to advertise your company to hundreds of people at a very low cost.

With a newspaper advertisement, you pay a few hundred dollars and a few thousand people see your ad. With a commercial, a few thousand people see or hear the commercial, but it costs you thousands of dollars to air. However, with promotional steins, you spend a few dollars and hundreds of people see the mug with your logo and company name on it. That is the marketing power of any promotional item, including promotional steins.

In a typical scenario, when you give your customers a stein with your logo and company name on it, they will be quite impressed with the gift as it is no ordinary mug huanghaiyan118. The customer will use the promotional steins often, often in front of company. The great thing about that is whenever they take it out for family and friends, you are being advertised. Every time someone drinks out of the stein, they are unconsciously absorbing your logo and company name, creating brand awareness for your company. This can go on for years, even decades depending on how careful your customer is with their cups and mugs.

Marketing is about getting customers to know about your company. It is about getting your current customers coming back and finding new customers to increase your customer base. The more customers you have, the more money you bring in as a company and the more your company can expand. As a result, you should be looking at a wide variety of ways to market yourself and one of the best ways to do it, for what you get in return for the little amount you pay, is promotional products. Promotional items like promotional steins are a great way to advertise your company for years and years. Newspaper ads stay in for one week, radio and television ads stay in for a few days to a week. All of these cost you money, a lot of it Isabel Marant. However, steins and other promotional items last for years and years and cost you very little. Doesn't that seem like a good option for your marketing budget?

Kim is the author of Discountmugs.com. If you would like more information aboutPromotional Steins, such as Promotional Steins, please visit
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