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Affichage des articles postés le: 06/12/2013

Déc062013

Effective Blogging - How to Get Wealthy Blogging

Effective Blogging - How to Get Wealthy Blogging "THERE are two kinds of
knowledge. One is general, the other is specialized. General knowledge, no
matter how great in quantity or variety it may be, is of but little use in the
accumulation of money."Web Blogs are online diaries made up of short frequently
updated posts. In addition, they are inexplicably popular.Steve Pavlina's Blog,
dedicated to helping you make conscious decisions in your personal development
and courageously follow through on them is a good example of a very popular
Blog. In February 2005, this site received about 86,000 visitors, in January
2006 about 715,000, and today Steve's Blog receives over 1 million page views
each month and is ranked by Technorati as one of the Top 500 Blogs in the
world.It is listed in nearly every search engine because of spider food. New
content is added almost every single day. We will discuss that later.One key
advantage of Blogs is that they are easy to update. The other side is that
surfers will expect you to update your site very frequently. If you do not they
will go somewhere else.When you sign up for a Blog or create one on your own
site use part of the name or a similar name to the name of the sponsor program
you are promoting unless it is against the sponsors T.O.S.This blog, , showed up
in the Search Engines in 3 days. It is not even in the top 10 for most search
engine terms yet it consistently produces income, mostly AdSense.But when you
create your Blog or Blogs it is really important that you pick a niche that you
know and understand. Ask yourself: Would and does my Blog appeal to me? Is there
something about it that excites me?If not, you need to go back to the drawing
board.When you create your Blog, let us say about "mp3 players", and its posts
use the galleries and Urls from your sponsors. If they come with a description,
use them. If you have a choice between short or long descriptions use the long
ones. This is your spider food.However, do not add them all to the Blog at one
time. Add them 7 to 10 at a time. Set you up a schedule. Every second or third
day add more. If your sponsor does not have a lot of galleries to use you're
going to have to use several sponsors for each of your Blogs to keep them
updated on a regular basis. After 10-15 days when the first posts are buried
well out of site repeat them. You are after surfers coming from Search Engines
and you are laying down spider food. It is a lot like fishing. You are putting
out bait both for the surfer and for the spiders or bots from the Search
EnginesMoreover, it is very important that you think about Spider Food. Use
descriptions for each of your content with your Blogs name in them. If for
example you are promoting Asian content, use many related names in the entries
you make on your Blog. This is very important. Go to Google and type in for
example "mp3 players"Write down all the related key words you find on your
notepad and as you make entries in your Blog weave these words into your entries
huanghaiyan251. Over the next few weeks, when you do entries work these keywords
into your posts. Repeat them. Yes, repeat them. Repeat them and often. When the
search engine surfer comes to your Blog looking for an mp3 player he is not
going to set there for the most part and read your posts. He is going to go for
the links that lead to mp3 player. Therefore, what you really need to keep in
your mind is getting him there.The quality of Search Engine Traffic is high.
Although at first you will not get a large quantity of traffic from Search
Engines the traffic the quality of the traffic you do get is very high.When you
get your Blog up on the web, there are three places you need to submit it to.
The two major search engines Google, Yahoo, and BLOGGERNITY.COM, which is a Blog
Directory. Hand Submit your Blog to these three places. Once BLOGGERNITY listed
your Blog, go there and vote for yourself. Sign up there for a free account and
write a review of your Blog. It does not have to be anything fancy. Just write
how you want the surfer to feel about and see your Blog.Networking!Make a list
of the other Blogs at BLOGGERNITY and contact the owners of those sites (as many
as you can). Write them a short email and ask them to do a link exchange with
you. Most of them will.It is very important that you use careful strategy and
monitoring in promoting your blog. Use the referrers' script so that you will
know what is going on. Keep a paper record of what you are doing.By now if you
have followed the examples I have given, you know how to set up your Blog and
how to get traffic to it. If you follow it, you can make money. Again Steve
Pavlina: His Blog, /blog/, is making $4,700/month with AdSense solely based on
the following ten principles:1. Create valuable content.2. Create original
content.3. Create timeless content.4 Turn your world for the remarkable alexander mcqueen skull clutch
and let it be another must have in your fashion conscious closet.. Write for
human beings first, computers second.5. Know why you want a high-traffic site.6.
Let your audience see the real you.7. Write what is true for you, and learn to
live with the consequences.8. Treat your visitors like real human beings.9. Keep
money in its proper place.10. If you forget the first nine suggestions, just
focus on genuinely helping people, and the rest will take care of itself.This
business model is fascinating. I obviously did not invent it, but I am certainly
enjoying the ride. It is incredibly simple, much simpler than running any other
business is. The risk is virtually zilch, and there is no overhead aside from
web hosting (assuming you already own a computer and have internet access).
There is no selling, no products, no customers, no order processing, no fraud,
no inventory, no shipping, and no deadlines. And yet you earn income 24/7.

Déc062013

Corporate Identity- It's More Than Isabel Marant a Logo by Carol Septow

Corporate Identity: It's More Than a Logo by Carol Septow
Let�s say you�re the marketing director of a professional services firm, the director of corporate communications, or the company president. You know you�re good at what you do and that your company provides outstanding services. What�s troubling you is the dissonance between these outstanding services and the level of corporate marketing collateral and the web site. You�re worried that marketing communications are sending mixed messages and thwarting business development efforts. In fact, corporate literature design has become a reactive process, often driven by the need for a piece for an upcoming event. With clients and prospects savvier than ever, you�re concerned that the right image for business has not been created.

Creating image is the job of a visual identity system. It is the result of the integration of business goals and creative design. It defines the use of typography, image, color, layout and logo to reflect your business, making certain that all communications send a singular message. A system will provide the underlying architecture for all external and internal communications, ensuring a consistent presentation from corporate literature design to signage.

Musical Chairs

Creating a visual identity is a process that begins by switching seats with clients and prospects to view your business from their perspective. As seen from your former seat, the variety of ways to interact with your business can look like a series of unrelated events. On the surface there doesn�t appear to be a relationship between corporate collateral, public relations initiatives, interior office space design, and the web site. To an individual client or prospect though, these internal and external touchpoints combine to create a single picture of your business. More than passing impressions, these imprints become one�s collective �Experience� of your business. There is no official port of entry into this world. Where someone may enter your sphere cannot, and should not, be controlled. Having many points of entry is optimum. Therefore, it is crucial that the Experience be consistent from portal to portal. Clients and prospects will find it confusing if different encounters send different messages about your firm. The danger to business is that your Experience is spinning without thoughtful input, creating a hodge-podge world of mixed messages and images, all featuring the corporate logo.

Let�s apply this Experience principle to corporate literature design. In this scenario, you�re the marketing director of a mid-sized law firm. Each of your firm�s clients works with a multi-disciplinary team of attorneys who solve a variety of legal needs across a spectrum of issues. This forward-thinking structure is the unique factor that distinguishes your firm from among the top 10 in your city. Is it enough to state this in the firm brochure or in each practice area brochure? What type of design approach would visually reinforce that message to a prospect looking for a firm of conservative risk-takers? If the content says conservative risk-takers, but the presentation says only conservative, dissonance has been created. If the content says creative and forward-thinking, but the presentation says stodgy, or, if the content says high level of expertise and the presentation says low production values, message and presentation are not aligned. Design and message need to reinforce one another. A seamless integration of content and presentation is a winning combination. Anything less will result in confused prospects.

Who Are You?

What Experience do you want to create for clients and prospects? The answer to this question begins with a definition of your business. This groundwork needs to be in place before a designer can determine how anything may look. Many professionals find the following questions a good place to begin:

� who are our key clients, existing and targeted;
� what are their major concerns and issues;
� what skills, resources, strengths, experiences do we have that will address these concerns;
� what do we want clients/prospects to know about us (exclude the obvious: we have a combined 100 years of experience; we provide fresh, creative solutions; we provide top-notch support and follow-through; we listen to our clients�);
� which clients/industries make up the largest portion of business now; how do we want that to change;
� how would clients describe us;
� is there a discrepancy between how the company is perceived in the market and how we perceive ourselves;
� is there a discrepancy between current perception and how the business looks to us in 5 years;
� what messages about the company, positive and negative, are being delivered by current corporate literature design?

Try thinking of the business as a �who� rather than an �it� and sketch a personality. Start with obvious adjectives (casual, formal, friendly, quiet) to get them out of the way, allowing for more idiosyncratic and differentiating descriptions to emerge. Anything goes during this stage of the process. Leave the editing for later.

Honest and thoughtful answers will drill below the surface, where unique ideas are born. A definition of your company will emerge that truly distinguishes it and its Experience. All creative decisions to come will support this definition as a designer translates it into a visual statement. When linked with business goals and objectives, these creative decisions become strategic rather than capricious. For example, a monochromatic color palette will send a different message than one that features bright, primary colors. Additionally, just because your computer system has 200 fonts, doesn�t mean it makes sense to use them all. Depending on the messages to be supported, a family of traditional fonts may be selected over those that are contemporary. Or a sophisticated combination of traditional and cutting edge typestyles may make the best visual statement. What about imagery? Would it be better to use photos or would illustrations best reflect the message? Architecture firms often prefer large site photos and minimal copy, allowing the work to speak for itself. In this scenario a flexible layout grid would need to be created to accommodate a variety of projects. Creative options are endless; consistency is the key.

As a dynamic entity, the Experience must be defined with care given to the messages it will deliver and the type of responses they must generate. Provide value by crafting content that illustrates your working knowledge of the major issues for clients and prospects. While it is good to know that a company has many years of experience, these �we� messages, (we have 100 years of experience, we have won many awards, we understand) will not resonate like messages that mirror a situation that a client or prospect is facing. The former is a monologue, the latter mimics a dialogue by demonstrating knowledge of issues, understanding of consequences, and an ability to envision and craft solutions.

The same principle applies to web site design and content. Several years ago there was widespread panic to get a web site �out there.� Many companies did just that: got something out there. They mistook action for progress. Today these sites are being gutted because they cost a lot and generated little. Listing resum� content is acceptable, but shouldn�t drive the site design huanghaiyan118. It creates a monologue where there should be dialogue. Visitors to the site must be able to pick up their issue thread on the home page. A web site is not confined by binding or page count. Take advantage of the medium to let prospects easily find exactly what they are looking for. This is how to avoid creating a digital brochure. Refer back to the definition exercise and review your list of client issues. Demonstrate to users that not only do those of us at Our Company understand these issues, we have anticipated questions and furnished answers, so please click here. This provides real value, imparting working knowledge that can make the site a reference point.

Maybe Later

This process of defining the Experience, the business, and visual identity is a difficult exercise. It lends itself to procrastination and excuse-making. Do any of the following sound familiar?

� We�re too busy to deal with this now.
� I don�t have the budget to do this.
� We know we should do this, but we�ve decided to give it another year to see where business goes first.

If you find yourself thinking that you�re too busy, remember that identity is all about perception. At the same time that you and your staff are hard at work, corporate collateral is working too, creating an Experience of your company for people you may never have met, who may be working for firms you�ve never heard of, or ones you�ve been trying to get into. Communications that align with the Experience will support your efforts and strengthen business. A disconnect will generate headaches that will make their way to the top of your to-do list.

Budget is an ongoing concern. Time and money were invested in those one-off pieces created for that upcoming event isabel marant dicker boots taupe. A system will eliminate costs incurred reinventing the design decision wheel. Laying a strong visual foundation first and adding components (literature program, web site, advertising, etc.) in phases will ensure that the pieces developed today will work with those added next year. Each addition to the system, even if it is for a one-time event, will add equity to the logo and support name recognition efforts.

If you want to give it all a little more time, ask yourself why. As temporary solutions, existing communications will be out of alignment with your Experience and confusing to prospects and clients. The marketplace is moving too fast to lose position through confusion. During that same timeframe an identity could begin to develop a presence, planting seeds for the future. Because it is about perception and capturing the essence of the Experience, a visual identity will provide a solid foundation for expansion. The strokes are broad enough to accommodate transitions and adjustments. Imagine the system as a structure: too narrow in its vision and it will be quickly outgrown.

Everyone is clamoring for clients� or prospects� attention. Noise in the marketplace is loud. With a visual identity that has thrown your company�s Experience out of alignment, its voice is unable to strike the clear and resonant chord that will rise above the din. Intelligent design will bring a quiet symmetry to the Experience that will be clearly audible.

Isabel Marant <