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Affichage des articles postés le: 07/12/2013

Déc072013

How I Learned To Get Free Web alexander mcqueen clutch Traffic From A Proven Expert

How I Learned To Get Free Web Traffic From A Proven Expert In Jim Edwards "Turn
Words Into Traffic" eBook he teaches you not only how towrite articles
professionally with out complicated knowledge but also how toturn those articles
into traffic building opportunities. Instead of broadgeneralities on how to
write articles that will benefit you, Jim shows youstep by step directions on
writing your articles that will interest yourreaders and publishers. This method
steers traffic to your website withoutthe guess work of relying on the search
engines ever changing rules. It clearly gives you the "know how" to
systematically build a review articlewhich will have you making money without
any huge cash output. Although noneof us will be able to write a polished
article immediately by applying thesesteps, eventually it will become second
nature and will greatly benefit yourbottom line.Every marketing Guru on the
internet keeps praising the advantages of writingarticles, but how exactly do
you do this and why are articles so important?To answer that question, read Jim
Edwards "Turn Words into Traffic", the mostinformative eBook I've found
available to give you the pointers you need toknow about writing articles. So
why should you believe Jim Edwards? Mr.Edwards is a syndicated newspaper
columnist and the author of several bestselling eBooks, CD-ROMs, videos,
numerous audio tapes, software packages anda newsletter with thousands of
subscribers. He has used these techniques toattract tens of thousands of
visitors to his various websites which generatedsubstantial profits. One of the
most valuable points of "Turn Words Into Traffic" is that Jimdoesn't' just
explain how to use articles to boost your web traffic, he showsyou in a
step-by-step process, exactly how to do it. Instead of justextolling the virtues
of writing articles, he immerses you in the techniqueinvolved to write
professional and meaningful articles. The book not onlyexplains why articles are
so important but how to write and structure yourarticle to maximize your web
traffic which leads to earning money. Articlesgive webmasters fresh content to
use on their websites, in their ezines or intheir newsletters and bring you
subtle publicity. Jim Edwards's eBook is truly a concise map to writing articles
that will notonly draw traffic to your websites but will gain you a reputation
as anexpert in your chosen field. The book logically and easily pulls you
throughthe process of writing an article that will get published.By no means
think that this will instantly make you a master article writer -it will take
some practice Turn your world for the remarkable alexander mcqueen clutch and let
it be another must have in your fashion conscious closet.. I had to read the
book through three timesbefore I "got" the entire message.When I started out
writing articles I kept thinking to myself, "This is lotharder than Jim let on"
but if you carefully follow his steps it will becomesecond nature to you sooner
than you think.The only thing that I would suggest that could improve this eBook
is if Jimwould elaborate on ways of setting up a simple article announcement
site. Ithink all of us who are serious about incorporating articles into
ourmarketing plan would benefit from this strategy huanghaiyan251. Just think,
knowing how toset up our article announcement site would be a real plus, since
informationis the core of your businessAs Jim says: "Wouldn't you rather have
thousands of people send you twovisitors per day than to depend on two or three
sources sending you thousandsof visitors per day"?If you want to quickly learn
to funnel new traffic to your websites withoutspending any cash on advertising,
I give "Turn Words Into Traffic" a 9 out ofa possible 10.For more information on
Jim Edwards eBook "Turn Words Into Traffic" pleasevisit

Déc072013

Four Steps to Better Business Leads from Search by Jon isabel marant basley gris Miller

Four Steps to Better Business Leads from Search by Jon Miller
So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks. As MarketingSherpa points out, the decision to click is microscopically unimportant compared to all the things you are asking from a prospect after they've clicked: Stick around and read your copy, fill out a form, risk getting their privacy invaded, take a meeting, recommend your product, make a purchase, and so on.

Without each of these following steps in place, a click is just a click, and a click by itself is a waste of time and money.

Optimized landing pages

A good landing page provides two main benefits to a PPC campaign. First, search engines like Google care about the relevancy of the landing page when ranking ads, meaning a high-quality landing page gets better ranking (and more clicks) for less money. Second, a relevant and optimized landing page can have dramatically higher conversion rates, meaning you get more leads for your money. These two factors combine to drive dramatic ROI for landing page improvements.

Despite this, few B2B marketers use landing pages to their fullest advantage huanghaiyan118. According to Forrester Research, only about a quarter of B2B search ads take the prospective customer to keyword specific landing pages. The challenge is that landing page optimization requires building and maintaining dozens of landing pages, one for each ad group � and testing multiplies the complexity of the problem.

Lead analytics and scoring

Even if you do get a conversion, it turns out that only 25% of conversions are sales-ready. You need the ability to find these hot leads and pass them to your sales team as soon as possible, before they get cold or a competitor contacts them first.

You can do this with lead scoring, which requires two kinds of information: (1) demographic/behavioral and (2) lead source. Examples of demographic/behavioral information include title, company, and BANT criteria (budget, authority, need, and timing); examples of lead source information include where the lead came from, what kind of offer created the lead, and lead age.

Demographic and behavioral information represent the biggest challenge for online marketers. The most obvious way to get it is when the prospect fills out the registration form�but research shows that every additional field on the form reduces conversion rates. A more subtle problem is that the searcher is likely to be an influencer, not a decision maker, and asking certain BANT questions can be off-putting.

There are two main solutions isabel marant basley gris. The first is called progressive profiling, in which you get to know a lead over time by asking additional questions each time you interact (kind of like dating). One quick way to do this is to ask the prospect for additional information on the thank you page after submitting the form. Prospects who make it this far have expressed quite a bit of interest so they may be willing to give you more data now that you've built trust by sharing useful content.

A second solution is to use directed behavioral segmentation. Rather than sending clicks to a single landing page, this approach uses a "landing path" � a series of pages that collect information based on how the prospect navigates.

Lead nurturing

If only 25% of leads are sales-ready, what do you do with the other 75%? Some of those prospects may be truly unqualified, but as many of 70% of them will eventually buy a product from you�or your competitors. Prematurely passing this type of lead to sales is a recipe for disaster. Since sales reps are compensated for driving short-term revenue, a long-term lead like this creates the impression that search-generated leads are no good Isabel Marant. As a result, the sales rep is more likely to ignore the next lead he receives�which is why reps end up ignoring 80% of all search-generated leads.

The solution is to use lead nurturing, a disciplined marketing-driven process of helping qualified prospects who are not yet sales-ready move through their buying process. Lead nurturing is not just sending a monthly email newsletter to your entire database, or calling prospects every few weeks to see if they are ready to buy yet. It is about progressively understanding more about the prospect's needs, and using targeted one-to-one communications to build your company's position as a trusted advisor.

The benefits of lead nurturing go beyond better sales-marketing alignment and higher win rates. Research shows that prospects that are nurtured buy more, require less discounting, and have shorter sales cycles than prospects who bought but were not nurtured.

Closed-loop measurement

Once the lead is passed to sales, the B2B search marketer's job is still not finished. Unlike B2C marketing, the time between the first click and a closed sale can be weeks or months or even years. Also, most analytic and search marketing solutions don't have automated access to the CRM system (such as salesforce.com) to know which leads become opportunities and ultimately generate revenue. This can make the process of measuring success and fine-tuning the search marketing campaign much more difficult.

There are two ways most companies try to solve this problem, both unsatisfactory. The first is to ignore it and measure PPC success solely on conversions. This is certainly easy to do because it is what the search engines support, but it creates a significant disconnect between marketing and the realities of what drives revenue for the business�always an uncomfortable situation. The second approach is to tie search marketing results to opportunities and revenue using manual analytics. In other words, generate a report in Google, another in salesforce.com, and spend a lot of time in Excel trying to tie everything together. I'm sure this scenario is familiar to many B2B search marketers. A better approach is to use analytics that automates this process by unifying your search marketing data with your CRM data.

Crossing The Click Chasm

For too many B2B companies, there is a chasm between the campaigns that generate clicks to a website and the activities that turn clicks into customers. This chasm creates lower response rates, inadequate lead follow-up, and poorly optimized campaigns. To succeed in B2B, search marketing needs to become an integrated part of a complete demand generation process that includes landing pages, lead analytics, lead nurturing, and closed-loop measurement. Only by focusing on what happens after the click will B2B marketers be able to ensure optimal results for their PPC campaigns.
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