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Affichage des articles postés le: 09/12/2013

Déc092013

Increasing Your Web Site�s Visibility Through Improved Positioning

Increasing Your Web Site�s Visibility Through Improved Positioning One of the
greatest challenges facing website owners is marketing their website. Many
believe that they need deep pockets in order set their site apart from the rest,
but that is not the case. If you are willing to work hard at it, marketing on
the web can garner great results at a minimal cost.Writing Articles Viral
marketing is a very powerful tool if you can capitalize on it. Writing articles
is a great way to encourage people to pass your information on to the next
person. By writing articles and including your information, along with a link to
your website in the byline, you are building rapport with the reader (IE:
showing your knowledge of the topic(s) in which you are writing) and also
providing a way for the reader to easily click over to your website. If someone
enjoys your articles they will forward them to others they know and/or include
them as content in their e-newsletter or website. Website owners and
e-newsletter publishers are always looking for content and by writing a number
of credible articles they will certainly use these within their online
publications. You can also submit your articles to websites such as Article City
who will offer them to others who are need of content. Search Engines Search
engines are a wonderful way to drive targeted visitors to your website, however
most find it too difficult to achieve high rankings. There are two approaches to
Search Engine Optimization: on-site and off-site optimization. On-site
optimization, as the name implies, involves changing your current site. Examples
include: inserting the keywords within the title portion of your website,
changing the page links to directly relate to the keyword/key-phrases that you
are optimizing (IE: if you are optimizing the key-phrase golden lamps, changing
the page name from �xyzcompany.com/lamps.html� to �xyzcompany
huanghaiyan251.com/golden-lamps.html�), increasing keyword density on your
website (the percentage of times that a keyword appears on your page), and
including the keywords in the meta-tags and alt-tags.Off-site optimization has
two main elements: your domain name and incoming links. If starting from the
beginning, research has shown that choosing a domain name that contains your
main keywords separated by hyphens can improve positions. If your current site�s
domain name is not keyword-rich, you may choose to build an �informational
website� that is optimized to rank well for your targeted, most competitive
terms. Building links, either for the informational web site or your current
site has been shown to have a strong direct correlation to improved search
engine rankings. The greater quantity and quality of links that you have to your
web site the better. Ideally, links coming to your site from other web sites
will have your targeted keywords in the anchor text, that is, the text that is
underlined and clicked to get to your site.Let�s re-cap On-site and Off-site
optimization and then I will go into more detail that should help you properly
develop an �info-site�. On-site OptimizationInclude the keywords within the
title portion of each page (IE: in the upper left most corner of the browser
window)Change the page links. More descriptive page links that include the
specific keyword/key-phrase that you are optimizing for with hyphens between
each word favors positively for the search engines.Keyword density is important
in ranking high on the search engines because if the keyword/key-phrase appears
a high percentage of time within a page, the search engine sees this page as
important and this will increase your ranking for that keyword/key-phrase. A
recommend keyword density percentage is between 3-10%. You can easily find the
keyword density of a web page by utilizing this tool: Live Keyword Analysis. An
additional note: search engine crawlers also place additional weight on
keywords/key-phrases that are hyper-linked, keywords/key-phrases that are in
bold, and those that fall between the tags (IE: Keyword goes here).Include the
keywords in the meta-tags and alt tags. Although meta-tags do not carry the
dominate weight in search engine rankings as they once did, it is still very
important to include your keywords/key-phrases within the meta-tags of your
site. Also, be sure to include the keywords in the alt-tags on your site.
Off-site OptimizationExchange links with other websites that are relevant to
yours. Be sure that these sites have a Page Rank of at least 4. Google�s search
engine crawlers measure the popularity and relevancy of those sites that link to
you. Be sure to include the keywords/key-phrases within the anchor text of the
hyperlinks that lead to your site. Building an �info-site� to lead visitors to
your main website. This is a powerful tool for increasing the number of targeted
visitors to your site. This includes both on-site and offsite optimization
techniques Having a hard time looking for a pair of shoe that will complement
your little black dress? Look no more because here’s the latest alexander mcqueen shoes that
will surely add a touch of glamour and style to your desired after-dark
ensemble.. Below are the steps to lead you through the process.1.Register a
domain that contains the exact keyword/key-phrase that you wish to optimize and
separate these keywords with hyphens. Remember: it does not matter if this
domain is long because visitors will be clicking over from the search engine to
your site, not typing out the URL. For instance, if our website sells web
marketing consulting services and we wish to optimize the key-phrase web
marketing consulting we may choose a domain such as:
web-marketing-consulting-resources.com 2.Be sure to include text links to every
page on your site with the page names displaying the keywords that you are
optimizing. Many sites bury the page links within images and the crawler cannot
read these. By including text links to each page you can overcome this problem.
As far as the names of your pages, include the keywords within the page names.
For instance:
web-marketing-consulting-resources.com/web-marketing-consulting-portfolio.html
3.Each page should have a keyword/key-phrase density of 3-10%. Be aware that if
you go much higher than this your pages can be red flagged as �over optimized�
and may be punished by the search engines. Also, be sure to include the
keyword/key-phrase within the title portion of each page (the upper left most
corner of the browser window).4.Include a resources section within this info
site that provides articles and links to other relevant sites that you have
traded links with (they should have a Page Rank of at least 4). Write as many
articles as possible and include them on this page along with a brief bio and a
link to your website. The remainder of the articles should come from other
credible resources within your industry. 5.Include a graphical link on every
page that links over to your main site. For instance, going back to our web
marketing consulting business: If our company name is XYZ Web Marketing, we
would include a link on every page that states �We recommend XYZ Company for all
of your Web Marketing needs�. Somewhat like a sole advertisement for your
business contained within this �info site�. 6.Continue building your Resources
page until it is packed with articles and quality links. I recommend having over
100 high quality links and at least 35 articles directly related to your
industry. 7.After and only after you have fully completed these steps should you
submit your website to the search engines.

Déc092013

How To Identify, Exploit, Isabel Marant and Profit From Niche Markets

How To Identify, Exploit, and Profit From Niche Markets There are two basic
approaches to advertising or lead generation... the shotgun approach... or the
rifle approach.There is only one cost efficient way... the rifle approach.By
carefully selecting specific niche markets, or market segments, and presenting a
compelling message directly to that audience, you will begin to reap the real
profit rewards of direct marketing.First let's define a "niche" market. I define
it as: "Any homogeneous market in which the members of the group have similar
occupational, interests, or lifestyle characteristics... those characteristics
being ones which would make them an excellent prospect to benefit from your
services... and/or consume your products.HERE IS AN EXAMPLE OF TARGETING
OCCUPATIONAL MARKETS FOR A "WELLNESS" NICHE...Some of the niche markets are
obvious:ChiropractorsMedical Doctors, NursesHealth Food StoresFitness
CentersSpas, Health RetreatsAcupuncturists, Massage Therapists,
etc.Veterinarians, Pet Clinics, Pet Shops (wellness is not limited to humans)
NICHE LIFESTYLE AND DEMOGRAPHIC RELATED MARKETS...Senior citizens or "baby
boomers"Specific Disease Sufferers... cancer, diabetes, arthritis, ADD, Lupus,
etc. (Remember, we can make NO claims.)Pre-natal, Pregnant Women, Babies,
ParentingSports participants and enthusiastsHealth & Fitness Buyers Vitamin,
Supplement, Remedy BuyersEtc. Etc. HOW TO TARGET THE NICHE...Regardless of how
you intend to approach the niche with your marketing message... print
advertising, broadcast, direct mail, e-mail marketing, etc. ... you have to
identify resources that can supply the targeted pathway for your message.The
first place to look... and a pure qualifier for whether you have identified a
real niche in the first place... is to look for magazines and other print media
(newsletters) that are targeted specifically to that defined market... and that
can supply you with targeted mailing lists (snail mail or opt-in email) , print
advertising vehicles (magazines, newsletters, newspapers, trade journals, etc.),
to cost effectively reach the niche.Where do you find these resources? The
easiest and fastest way is to do a search at Google (or your favorite search
engine) for terms that closely identity the target audience. For purposes of
example let's use the occupational niche of Chiropractors:Searching Google for
"chiropractic magazines" will show us a link...
www.chiro.org/LINKS/journal.shtml ... which will in-turn identify several
publications which show promise:Chiropractic Economics DC Products Review
Dynamic Chiropractic Today's Chiropractic Once you have identified several
publications that serve the niche market, your next step is to contact each
publication and request a "full media kit" from the advertising department. The
publications ad department will send you a copy of the publication, advertising
rate card, and other marketing materials touting the advantages of advertising
with them.SELECTING MEDIA...Study the contents of the media kit carefully.
Especially look at the ads which could be considered competitors for your
product. If you are lucky enough to live near a large university or public
library here is a trick used by many savvy advertisers... go the library and see
if there is an old copy of the magazine in question. Go back at least a year or
two. If you find the same advertisers in the old publications you can safely
assume that the publication is pulling a profit for their advertising. This is
not fail-safe... but it is a good indicator.Also, don't be afraid to pick up the
phone and call an existing advertiser, or two--or ten, and ask them how the
publication pulls for them. Direct competitors will be reluctant to talk with
you about this Isabel Marant...
but non-competitors will usually respond with some good information.Be alert to
the difference between "circulation" and "readership". Only make your
advertising decisions on the basis of verified circulation. Readership is a
figure that publications like to toss around to inflate the perceived importance
and size of their audience. The only real measure worthy of your consideration
is their "audited circulation".TESTING...Only test one niche publication at a
time unless you have very sophisticated ad tracking available to you. If the
niche is unresponsive to your offer in one publication... there is a very good
chance that it will be unresponsive in all the other publications which address
that niche. Refine your offer... and test the same publication again. If it
fails the second time with a completely different offer... then you might want
to re-evaluate that niche.MAILING LISTS. huanghaiyan118..Make sure that you
inquire as to whether or not the publication will rent you their mailing
list.Most will rent you a set of subscribers names for a one-time use. If you
rent a set of names... do not attempt to copy and re-mail those names. The lists
are seeded with trace names that will alert the publications of your re-use of
the names. It is a violation of the terms-of-use agreement and there is much
case law to support the claims of the publication. If you are caught re-using
one-time-use rental names you will be subject to fines and penalties by
law.Names are usually available by specific "sorts" or "selects"... that is, you
can select names by such variables as zip code, gender, title, etc. If you are
mailing to a niche market you may want to confine your original test mailing to
zip codes which are close to your own... to make follow-up easier and less
costly.Names which reflect paid subscribers are more responsive and of better
quality than names which are "free controlled circulation" names... although in
most trade publications you will find that "controlled circulation" (free) is
the norm.Another way to approach logistics of direct mailing is to contact a
"list broker" or "lettershop" in your local area and begin a relationship with a
knowledgeable staff person. Define closely what you are looking for in the way
of target audience and the broker will use seek out and present options for you
to select from.If you are dealing with email lists... make absolutely sure they
are from double opt-in subscribers. Push the media reps for verification of this
point and get guarantees to that effect in writing. You may want to subscribe to
Target Marketing Magazine, Direct, DM News, Catalog Age, and other direct
marketing trade publications isabel
marant bobby... all are free. They are full of marketing resources, list
brokers, and helpful articles that will educate and inform you on the field of
direct marketing.Well, there you have it... a primer on targeting niche markets.
The techniques described above will work to identify any niche. Targeting
responsive niches will build your business quickly, profitably... and cost
effectively!
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